My name is John Revo Puno an SEO consultant/specialist, and welcome to my site! I do search engine optimization for a living for over five years now. I was born and raised in the Philippines and had established a base in Angeles City, Pampanga.


In 2010, I started as a lowly article spinner bidding projects off of oDesk (now Upwork), eLance, Freelancer, and OnlineJobsPH. It was the same period when spamming search engines will get you the best results. While I was doing my job as an article spinner, I am always curious what SEO means. So, my curiosity led me into doing basic research about the subject.


After reading about 10 articles about search engine optimization, I still don’t have an idea how to do it myself and get a job as one. So, discouraged; I just went on with my usual article spinning job. In just a few months of patience doing the dirty work, I got offered to be trained by my employer and learn SEO so I can help him and hand down the spinning job to new hires instead. I did not hesitate.


Five years later, a lot has happened, Google updates were rolled out, penalties here and there, sites getting destroyed and buried, and some people in the industry just never learn – spam is always bad. They just continued to look for loopholes to game the system anyway.


In my five years in the search industry, I have met a lot of people with different approaches when it comes to ranking sites and getting their businesses found by people. Honestly, I was trained the black hat way and it really gave me a hard time to move on and embrace the truth – to stick to the tough yet safe and proven strategies that will benefit myself and my clients in the long run.


Thanks for dropping by! I intend this blog to be an SEO-idea-sharing blog as well as an inspiration to others, especially for SEO newbies.

My influencers and some of their cool quotes


Brian Dean, founder of Backlinko – I just love every piece of content Brian has published on Backlinko. He always points out the “must” of content promotion. Most of all, he tries his best to interact with his readers!


“…trying to replace SEO with content marketing is really silly because they have nothing to do with each other.”


Glen Allsopp of ViperChill – perhaps the youngest most successful internet marketer. At 15 he started building “empires”. He is a great help and an inspiration to many.


“My aim is to be the place where people can go to get solutions for real problems that a post will solve… My aim is to give people things they can actually do to make more money, rather than just the theory and the ideas behind generating revenue.”

Devin Zander

Devin Zander of Money Mindset – Like Becker, Devin is also a frank guy who cuts through the BS and provides high quality training. His strategies are doable and very practical.


Rand Fishkin of Moz – I’ve learned a lot from his Whiteboard Fridays. One of the world’s most eminent marketer.


“SEO stuff is okay. It is okay. This is something that we are used to. We are used to change. If there’s anything that SEO’s can be assured of, it’s that things will change tomorrow, that things will change next week. No one is better prepared to handle change than we are.”


Neil Patel of QuickSprout – This guy is my hero when it comes to analytics. He is best known for his work in digital marketing and as the cofounder of the analytics companies KISSmetrics and Crazy Egg.


“[The biggest mistake I ever made?] I lost over a million dollars into a hosting company. It was my worst investment to date. The idea we had was great, but the people who ran it weren’t rockstars. The big lesson I learned… ideas are a dime a dozen, it is all about the people.”

Ben Huh

Ben Huh of The Cheezburger Network – Who doesn’t love this guy? His hilarity brings 375 million views a month across its 50 sites.


“Fiction provides more context, perspective, and ideas for my work and life. It’s an unfettered view into what the world could be, not a partial, fashionable view of what the world was.”


Derek Halpern of Social Triggers – he is the founder of the top marketing / psychology blog with more than 100,000 readers each month. The thing I like about him the most is how he effectively integrates psychology with marketing.


“What stands out gets remembered and talked about. What blends in gets forgotten.”


SEO is like life. Change is constant. One thing works now and in a minute it doesn’t. You’ll never know what is ahead. If you’ve got something to share, please contact me.

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